By I. Hansana, Jadetimes News
Ariana Grande Introduces New Global Fragrance Collection with Luxe Brands
Grammy winning artist and actress Ariana Grande has announced the launch of her latest international fragrance line, "Lovenotes," created in collaboration with the prestige beauty company Luxe Brands.
This multi fragrance collection, developed in partnership with renowned fragrance houses Robertet and International Flavors and Fragrances, is tailored to specific regions, offering exclusive scents for the UK, Europe, North America, and Australia. Grande describes the collection as "a love letter from Ariana to the world."
Expressing her enthusiasm, Grande stated, "This fragrance collection is incredibly unique for me. It's more expansive and bold than anything we've ever done, and I'm thrilled to share these little letters of love with my fans worldwide, through scent."
The "Lovenotes" collection comprises four distinct scents, each crafted for a particular region. "Vanilla Suede," an "addictive and delectable" fragrance featuring notes of vanilla bean and sandalwood, will be available exclusively in the UK. This scent will debut at Boots on August 14, with a wider release planned for the autumn.
In Europe, the collection's "Angels Kiss," a blend of berries and rose water gelato, will launch on August 19 at Douglas in Germany and Nocibe in France. North America will see the release of "Pink Woods," a fragrance combining Italian Bergamot, lotus flower, and tonka bean. This scent will be available online beginning September 15, with in store availability at Ulta, Sephora, and Kohl’s in the US starting September 27. In Canada, "Pink Woods" will be sold on Sephora.com from September 15 and at Shoppers Drug Mart from September 29, while department store Liverpool in Mexico will carry it starting October 1.
Australia will receive its own exclusive scent, "Pressed Petals," a multi dimensional floral fragrance with bergamot and lemon notes. However, specific launch dates and distribution details have yet to be announced. The fragrances are housed in A shaped glass bottles, featuring a rose gold metallized plate on the shoulder, a design that pays homage to Ariana Grande's first fragrance bottle.
Grande emphasized the emotional connection behind each scent, stating, "These stunningly crafted scents are designed to evoke the many different moods and phases of love. It’s a celebration of love in all its forms romantic, platonic, self love. People around the world will experience these unique, bottled messages of love and know that others, not too far away, are also enjoying their own special, magical scent."
Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of Luxe Brands, added, "After over a decade of creating iconic fragrances with Ariana that have resonated globally, we were inspired to take a unique approach with this launch. Ariana is among the elite class of perfume innovators, and this collection truly reflects her passion for fragrance and her dedication to crafting beautiful products for her fans."
