By I. Hansana, Jadetimes News
David Beckham, the former football star, in collaboration with eyewear specialist Safilo SPA, has launched a pop up shop in Selfridges as part of the department store's 'Sportopia,' a summer celebration of sports. The Eyewear by David Beckham pop up will be open until September 13, offering an exclusive look at the brand's summer collection alongside select styles from the autumn/winter 2024 line.
This curated collection features five key autumn/winter sun styles that have been specifically chosen to resonate with Selfridges’ clientele. According to a statement from Safilo, the pop up is designed to attract a wide range of customers, presenting Beckham's classic designs alongside contemporary fashion forward silhouettes.
Among the exclusive offerings at the pop up are several standout pieces. The DB99 visor sunglasses, with a wrap around mask shape, draw inspiration from Beckham's love of motorcycles. Additionally, the pop up features the DB 7127/S, a contemporary square frame style, and the DB 1160/S, modern rounded sunglasses made from ultra light slim acetate.
Safilo highlighted that these designs are meant to blend timeless style with modern fashion, appealing to diverse tastes and preferences. The partnership between David Beckham and Safilo SPA aims to deliver high quality, stylish eyewear that reflects Beckham’s signature aesthetic and commitment to craftsmanship.
This initiative not only enhances the shopping experience at Selfridges but also underscores the growing trend of sports icons extending their influence into the fashion industry. By opening the Eyewear by David Beckham pop up, Selfridges continues to expand its range of exclusive and luxury offerings, aligning with its reputation as a leading destination for high end retail experiences.
As the pop up runs through the summer and into early autumn, it promises to attract both fans of David Beckham and fashion enthusiasts looking for stylish, high quality eyewear. The collaboration with Safilo SPA ensures that each piece in the collection meets the highest standards of design and craftsmanship, further solidifying Beckham's presence in the fashion world.
