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Electrifying the Automotive Industry

Iruni Kalupahana JadeTimes Staff

I. Kalupahana is a Jadetimes news reporter covering Business

 
Electrifying the Automotive Industry
Image Source : Anthony Davis

Growing Customer Preferences for Electric Vehicles


EVs have gained popularity fast, mainly because of the increased concerns about the environment and the need for a reduction in carbon emissions. Customers have never been conscious of their contribution to environmental degradation like now. Many of them would want options of transport that are greener. EVs stand out as one of the cleaner and greener options than the internal combustion engine gasoline carrying conventional cars, and so environmentally conscious customers would settle with them. The increasing cost of fuel and demands for energy efficient vehicles accelerated this trend. According to the International Energy Agency, over 10 million electric vehicles were on the road by 2020, with sales expected to increase exponentially. It is likely to reach a market volume of US$8.8 trillion by 2030 and US$56.7 trillion by 2050, with passenger EVs likely to capture 80% market share by 2030 and 70% by 2050.


Market Trends Fueling EV Growth


The EV market is one of rapid growth in the back of a few key trends. There are, in fact, government initiatives and incentives globally to make people move toward electric vehicles. For instance, in many countries like the United States, China, and most European nations, governments have resorted to subsidies, tax benefits, or concessional registration fees as ways of encouraging their people to move to electric cars. These are not only carbon cutting measures but also a kind of boost for local economies because they are promoting the EV industry. Another important driver of growth is continuous improvement in battery technology, modern lithium ion batteries become cheaper and more efficient, hence allowing longer driving ranges. By 2030, the cost of batteries will decrease by 50%, which will make EVs more economically feasible. Charging infrastructure has also developed a lot, reducing the charge time remarkably. All of the above trends are going to drive up global EV sales by about 36% per year for the coming decade.


Electrifying the Automotive Industry
Image Source : Enel spa

Local Circumstances and Market Dynamics


Due to unique local circumstances, EV market development really varies a great deal by major region. Within those countries that are densely populated and short on space, such as Japan and parts of Europe, there is strong demand for compact EVs. These countries have also heavily invested in charging infrastructure, with over 1.3 million public charging points set up around the world by 2022. In contrast, countries with expansive landscapes where cities are much further apart United States, Canada, and Australia demand electric vehicles that can support driving ranges of higher distances. These countries, therefore, invest serious funds in providing highway and major route charging infrastructures to make long distance travel possible. These networks need to be extended, and this will surely help to overcome so much range anxiety among consumers, which is one of the major deterrents to the adoption of EVs. The expansion thereof will become quite crucial in bringing down carbon emissions and meeting the Net Zero Emissions by 2050 NZE scenario, probably as early as 2030.


Macroeconomic Factors and Future Prospects


Macroeconomic factors include the availability of raw materials crucial for battery production in the EV market. The batteries require materials such as lithium, cobalt, and nickel, thus, the availability factor has potential implications on the growth of the industry. For instance, lithium prices jumped over 400 percent in 2021 because of supply chain disruption, coupled with soaring demand, thereby creating ripples in EV production costs. Therefore, countries like Australia and Chile, which have easy reserves of these minerals, have strategic advantages in the EV market. Second, government policies and regulations are key to driving markets. Stricter standards on emissions and fuel efficiency, such as the European Union's binding target to cut average carbon dioxide emissions of new cars sold in 2030 by 55% compared to 2021 levels, accelerated the shift toward EVs. The market is set to grow substantially between now and 2030, reaching a possible $8.8 trillion, to 2050, when the total could soar to $56.7 trillion even considering the challenges of the very high purchase price of EVs and rather extensive charging infrastructure in developing economies.

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