Gucci's silk square receives an artistic makeover.

Hana Razvy, Jadetimes Staff

H. Razvy is a Jadetimes news reporter covering Asia

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Gucci’s 90 x 90 Project: Artists Redefine Iconic Prints with Bold New Twists.

Gucci's iconic "Flora" print, which gained fame in the '60s when it was worn by Grace Kelly, has become a timeless symbol of the brand. Known for its vibrant colors and intricate botanical motifs, it has been reinterpreted over the years through various patterns and hues. In a fresh chapter for the Florentine label, Gucci launches the 90 x 90 project, where nine artists take on the challenge of reimagining beloved motifs like "Flora," fauna, and the GG monogram. These new digital creations, from Yu Cai’s vaporwave aesthetics to Everett Glenn’s action-packed graphics, bring a bold and figurative energy to the classic silk square. The limited-edition collection, featuring 37 unique scarves, will be available starting April 1st at select Gucci stores and online.

Image Source: Financial Times