By W. G. S. D. Wijesinghe, Jadetimes news
Unilever’s brand Hellmann’s has partnered with NFL Tennessee Titans quarterback Will Levis to introduce the first ever mayonnaise scented fragrance.
The fragrance, named " ," captures the "tantalizing scent" of mayonnaise, featuring notes of tart lemon, mayonnaise accord, coffee undertones, musk, and vanilla.
This launch follows a deal last summer where Levis received a lifetime supply of mayonnaise from Hellmann’s after going viral on TikTok for adding mayonnaise to his coffee.
Chris Symmes, Unilever's head of marketing for dressings in North America, expressed excitement about the launch, stating: “We're the first condiment brand to create a fragrance inspired by our product, and Hellmann’s is the ideal brand to lead this unique initiative, given the creative ways people are embracing and showing their love for mayonnaise. Will Levis, as a condiment icon and mayonnaise enthusiast, was the perfect partner to help us introduce this one of a kind fragrance, bringing together fans of both mayonnaise and football.”
Will Levis shared his enthusiasm for the collaboration, saying: "Creating my signature scent with Hellmann’s is a dream come true. 'Will Levis No. 8' is more than just a mayonnaise inspired fragrance it's a transformative experience. I've eaten mayo, drank mayo, and now, I can even smell like mayo."
The Will Levis No. 8 fragrance is available for purchase at $8 from willlevisnumber8.com, while supplies last.
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