Pankaj Singh Bisht, Jadetimes Staff
Pankaj is a Jadetimes news reporter covering culture News
For long, the concept of an "it-girl" held a special place in the world of fashion. These people epitomized the essence of their times, reflecting their culture's spirit, taste, and sensibilities. They are often celebrities or socialites whose style and personality define their time and culture. However, new digital platforms such as TikTok have redefined the definition of the "It-girl." New voices emerge and redesign fashion trends with relatability and authenticity. Figures like Charli XCX and Addison Rae embody this mutation, blending personal expression and global influence to resonate within a diverse audience.
The Transformation of the 'It-Girl'
In previous decades, “It-girls” like Kate Moss or Alexa Chung were predominantly discovered through traditional media or elite social circles. They set trends through magazine covers, runway appearances, and exclusive events. Today, however, the title is more democratized, thanks to social media platforms. TikTok, in particular, has become a breeding ground for modern “It-girls,” whose viral moments and candid glimpses into their lives have garnered massive followings.
Charli XCX, edgy and avant-garde, has become a fashion icon through her seamless blending of music and fashion. Her bold choices resonate with fans who appreciate her unapologetic individuality. Addison Rae is more accessible and playful, sharing affordable finds and everyday looks that make her relatable to younger audiences. Both figures show how "it-girls" today are defined not only by what they wear but also by how they connect with their followers.
The Role of Authenticity
The emphasis of authenticity is undoubtedly one of the most striking traits of the new wave "It-girls." Unlike idealized supermodels, those stars appearing in TikTok prefer raw content, unretouched or otherwise. These aspects render them more connected to the audience and influential over the trends in their field instead of aspirational and out-of-the-question.
For example, Charli XCX's experimental fashion typically includes independent designers and eco-conscious brands, which clearly point to a conscious use of fashion. She is transparent not only about her creativity and personal struggles but also for fans to embrace themselves just as they are. Much like Addison Rae, who would open up her glamorous red-carpet looks and casual, everyday outfits to create a sense of community in the fashion conversation.
Championing Fashion Trends
Modern "It-girls" undeniably have an impact on trends. Through their platforms, niche brands are introduced, vintage styles are revived, and DIY fashion is popularized. This has redefined how trends emerge and spread, and their ability to make high fashion approachable and streetwear aspirational has caused a stir in the world of fashion. Brands have picked up on this, often collaborating with them for collections that cater to a younger, digitally-savvy crowd.
The Future of 'It-Girls'
With social media, the concept of the "It-girl" is sure to evolve. What does not change is the emphasis on authenticity, relatability, and personal expression. Charli XCX and Addison Rae are perfect examples of this, showing that the "It-girl" has come out of the elite class and is now a vibrant and inclusive force in shaping fashion today.
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