By I. Hansana, Jadetimes News
WHP Global Launches Lotto's Pickleball Collection at Dick's Sporting Goods
WHP Global, the owner of the Lotto brand, has introduced Lotto's first US pickleball collection in collaboration with Dick's Sporting Goods. This launch follows Lotto's recent strategic partnership with the Brooklyn Aces, a professional pickleball team co owned by notable figures such as Kevin Durant, Rich Kleiman, Drake, and Michael B. Jordan.
As the official apparel sponsor for the Brooklyn Aces, Lotto also announced the addition of major league Pickleball and PPA Tour star Pablo Tellez as its latest professional pickleball ambassador. Tellez joins Lotto's extensive roster of over 300 international athletes.
This development marks Lotto's expansion into the pickleball category, complementing its existing tennis and soccer apparel lines. The new pickleball collection features equipment and footwear for both men and women, with paddles priced between $150 and $200 and footwear ranging from $70 to $150.
Pablo Tellez expressed enthusiasm about the partnership, stating, "Representing a brand with such a long standing heritage in sports is an amazing opportunity. Lotto's shoes are incredibly comfortable and help me compete at my highest level. The Lotto Ultimo Pickleball Paddle has significantly enhanced my game."
Jameel Spencer, chief marketing officer of fashion & athletic verticals at WHP Global, highlighted the strategic importance of adding Tellez to their roster as they build a presence in pickleball, the fastest growing sport in the US. Spencer emphasized Lotto's commitment to innovation and performance, qualities that have made the brand renowned for over 50 years, now extended to their pickleball collection available at Dick's Sporting Goods.
Effy Zinkin, COO at WHP Global, noted the successful partnership with Dick's Sporting Goods in their soccer and tennis lines and expressed excitement about strengthening this collaboration with the introduction of the pickleball collection. Zinkin underscored WHP Global's strategic vision to grow the Lotto brand in emerging sports categories like pickleball.
In addition to Pablo Tellez, Lotto has welcomed Jhonnatan Medina Alvarez, a former tennis player and current pickleball player and coach, as a brand ambassador. With 30 years of experience in tennis and pickleball, Medina Alvarez joins Lotto's US athlete partners, including USWNT star Sofia Huerta, St. Louis CITY SC defender Tim Parker, and Fox Sports host Stu Holden. The new Lotto pickleball collection is now available at select Dick's Sporting Goods stores nationwide and online.
