By I. Hansana, Jadetimes News
Jewelry specialist Pandora has been named the official jewelry partner of London Fashion Week, marking a continued investment in the fashion industry and reinforcing its commitment to supporting the next generation of designers and creatives.
This September, Pandora will collaborate with the British Fashion Council (BFC) and will participate in London Fashion Week through designer partnerships, consumer activations, and street style engagements.
As part of this collaboration, Pandora and the BFC will launch a sustainability focused student competition in the coming months, offering a monetary prize to the winner. Pandora will also partner with London based fashion designer Priya Ahluwalia, providing jewelry to complement her SS25 collection, which will debut on the runway. Following the show, Ahluwalia will curate a selection of 10 Pandora pieces to feature on the brand’s e commerce platform.
These initiatives build on Pandora’s existing relationship with the BFC, having first sponsored the Fashion Awards as a principal partner last year a role it will reprise for the upcoming 2024 ceremony.
Previously, Pandora implemented a similar initiative with Copenhagen Fashion Week, celebrating its Danish heritage through various brand activations. This approach will continue at London Fashion Week, where Pandora will extend its Be Love campaign, offering visitors to its London stores free engraving services as part of the launch of the Be Love Heart Charm.
