By I. Hansana, Jadetimes News
Pharrell Williams’ Humanrace and Evian Team Up for Limited Edition Tennis Inspired Apparel Collection
Pharrell Williams, through his fashion and lifestyle brand Humanrace, has partnered with Evian, the renowned water brand, to introduce an exclusive limited edition tennis inspired apparel collection. This collaboration is set to launch just before the US Open tennis tournament, which begins in New York on August 26. Evian, a long time official water sponsor of the tournament for over 30 years, brings its heritage to this unique collaboration.
The capsule collection, designed for all genders, merges the spirit of tennis with Williams’ personal style, which is heavily influenced by his active lifestyle and commitment to wellness. Evian emphasized in a press release that the collection embodies “Williams' personal fashion sense rooted in his active lifestyle and focus on being well.”
Williams commented on the collaboration, stating, “Every piece in this line reflects my belief that being well is a lifestyle. Water is the essence of life, right? We can't live without it. So, it's only natural for Humanrace and Evian to come together for this collaboration. It's all about celebrating what keeps us connected, mindful, and moving."
Set to launch on August 24, the Evian x Humanrace by Pharrell Williams collection draws inspiration from sports and technology with a utilitarian twist. The collection features a variety of items including a cropped French Terry quarter zip, track inspired swing shorts, a mock neck, a drop shoulder T shirt, a cap, and an expandable carry all bag.
Edward Robinson, Creative Director at Humanrace, shared insights into the design process, saying, “When designing this collection, we applied the Humanrace lens to Pharrell's imaginative playfulness and Evian's Live Young ethos. Humanrace naturally aligns with sportsmanship both strive towards the daily commitment to being well and a dedication to excellence. Through design, we crafted a collection that honors the global community at the intersection of sport, style, and innovation."
The collection will be available exclusively on Humanrace.com for a limited time starting August 24, while supplies last. Additionally, there will be a one day only experience at Gansevoort Plaza in New York City on the launch day, where fans can purchase the collection in person.
Leeni Hämäläinen, Marketing Director for Evian in North America, highlighted the synergy between the brands, stating, "The collaboration between Evian, Pharrell, and Humanrace encapsulates the spirit of our 'Live Young' ethos. Whether sporting the sleek tenniscore collection around town, celebrating with the local community at the US Open, or sipping on our natural spring water from the French Alps, we want to inspire people to embrace joy and wellbeing both physically and emotionally."
