By W. G. S. D. Wijesinghe, Jadetimes news
A New Demographic Focus Gen X at Sephora
While Sephora has gained attention for its appeal to younger customers, the retailer is now making room for a different demographic: Generation X. Beauty veteran Sarah Creal is set to launch her new line, specifically tailored for the so called "forgotten generation," in Sephora stores next week. This marks the first Gen X specific brand to be stocked by the beauty giant, with online availability beginning on September 3 and in store access starting September 4.
Leveraging Experience and Relationships
Sarah Creal, known for her roles as the product developer behind Tom Ford Beauty and co founder of Victoria Beckham Beauty, leveraged her existing relationship with Sephora to secure this quick entry. Her brand, which debuted three months ago, is designed to meet the unique needs of customers over 40, addressing common concerns such as crease proof makeup. This focus on a mature audience is evident in the brand’s marketing materials, which exclusively feature models within this age group.
Upcoming Launches with a Purpose
Continuing the momentum, the brand is set to release a new lipstick collection on September 10. With activist inspired shade names like “Madame President” and “Red v. Wade,” the collection is timed ahead of the upcoming U.S. presidential election, blending beauty with social consciousness. This move reinforces the brand’s commitment to offering products that resonate with Gen X consumers, both in terms of quality and relevance.
