By T. Jayani, JadeTimes News
Toms has unveiled its exclusive partnership with womenswear designer Christian Cowan. The limited edition collection, which made its debut at Cowan's Fall/Winter 2024 show during New York Fashion Week, reimagines Toms' iconic Alpargata style through Cowan's distinctive lens.
This collection features embellished Alpargatas in black and white for both men and women, adorned with handcrafted floral details and a signature handcrafted peony, reflecting Cowan's penchant for bold and theatrical designs.
"Collaborating with Toms has been an inspiring journey," Cowan stated. "Combining my vibrant aesthetic with Toms' commitment to stylish comfort and philanthropy creates a unique synergy. Our collection encapsulates runway magic while ensuring everyday wearability and a dedication to positive impact. It's thrilling to design pieces that people will enjoy wearing daily, knowing they’re contributing to a greater cause."
Cowan emphasized his design philosophy of "show up as the real you" in this collaboration, celebrating authentic individuality a core value for both brands. Beyond this collection, Cowan was featured in Toms' SS24 Wear Good campaign as one of six mental health advocates, underlining the shared commitment to authenticity and social impact.
"From NYFW to our SS24 Wear Good campaign, we are thrilled to continue our partnership with Christian Cowan," said Amy Smith, Chief Brand and Impact Officer for Toms. "Collaborating with Christian over the past months has given us insight into his creative process and allowed us to push the boundaries of individuality."
"This collaboration has felt incredibly natural for Toms, blending our stylish comfort with his avant garde design while anchoring in our shared commitment to social good."
The Toms x Christian Cowan Alpargata collection is now available for purchase on Toms.com and ChristianCowan.com, priced at $120.
