By I. Hansana, Jadetimes News
Apparel and accessories brand True Religion has unveiled its new "Exaggerated Icons" collection to celebrate its 22nd anniversary. This collection, available for both women and men, reimagines some of the brand’s most iconic styles, drawing inspiration from True Religion’s signature horseshoe and Buddha logos.
The designs are featured on a variety of t shirts, jeans, and jackets, with the campaign fronted by multi platinum Southern rappers Flo Milli and NLE Choppa. Tina Blake, Senior Vice President of Women’s Design and Brand Image at True Religion, expressed excitement about the collection in a statement: "We had a lot of fun revisiting our archives for this anniversary collection. We aimed to blend our heritage with a fresh twist.
Our customers have a deep connection with our logo, and by presenting it in an exaggerated form, we created a perfect blend of tradition and modernity with new washes and fits. We want everyone to feel confident, fun, and sexy in these updated silhouettes." The "Exaggerated Icons" collection showcases some of True Religion’s most beloved denim styles, including the Joey flared, Becca bootcut, Jennie skinny, Bobbie baggy (for both women and men), Vinny baggy, Ricky straight, and Billy bootcut, all updated with new, elevated washes.
Additionally, these denim pieces feature special lurex back pocket embroidery designed to enhance the body’s shape. Kristen D’Arcy, Chief Marketing Officer for True Religion, highlighted the authenticity of the collaboration: "NLE Choppa and Flo Milli have a genuine love for True Religion. Their influence and style embody the next generation of hip hop icons, making them ideal stars for our campaign.
We’re thrilled to have them celebrate this special anniversary collection with us." To support the launch, True Religion has rolled out a comprehensive digital first campaign, including behind the scenes content with Flo Milli and NLE Choppa, giving fans an exclusive look at the creation of this anniversary collection.
The "Exaggerated Icons" collection is priced from $59 for tees and tanks to $249 for denim jeans and is available online at Truereligion.com, as well as at select retail partners, including Urban Outfitters, PacSun, Tillys, and Macy’s.
