World-First AI Camera Targets Drink-Driving to Save Lives
- V. E. K. Madhushani
- Dec 18, 2024
- 3 min read
Vithanage Madhushani Jadetimes Staff
V.E.K. Madhushani is a Jadetimes news reporter covering Innovation.

Revolutionary AI Technology Pilots in Devon and Cornwall to Tackle Impaired Driving
Motorists driving under the influence of alcohol or drugs may soon find it harder to evade detection as a groundbreaking AI camera, dubbed "Heads-Up," is being trialed in Devon and Cornwall. This innovative system, believed to be a world-first, uses artificial intelligence to analyze driver behavior and road use, identifying those potentially impaired by drink or drugs.
How the AI System Works
The AI camera, developed by technology firm Acusensus, identifies patterns consistent with impaired driving. Once a potential offender is flagged, police stationed further along the road can stop the vehicle and conduct roadside tests for alcohol and drugs.
Geoff Collins, the UK general manager of Acusensus, said the company is proud to conduct the first-ever trials of this technology in Devon and Cornwall. “We are all safer if we can detect impairment before it causes an incident that could ruin lives,” he explained.
One key advantage of the Heads-Up system is its mobility. The camera can be quickly relocated to different roads across the two counties without warning, giving drivers little chance to alter their behavior before being pulled over.
A Step Toward Safer Roads
Drink-driving remains one of the most dangerous offenses on UK roads, with impaired drivers being six times more likely to be involved in fatal accidents. By incorporating cutting-edge technology like the Heads-Up system, Devon & Cornwall Police aim to drastically reduce such incidents.
Superintendent Simon Jenkinson, part of the Vision Zero South West road safety partnership, emphasized the importance of adopting new technologies to enhance safety across the region's extensive 14,000-mile road network.
"Our officers cannot be everywhere," said Supt Jenkinson. "Embracing emerging technology such as these cameras is vital in our quest to reduce the number of people killed and seriously injured on our roads."
Previous Success of Acusensus Cameras
Acusensus has a proven track record in enhancing road safety. Their cameras have already been utilized to catch drivers using mobile phones or not wearing seatbelts. The Heads-Up system builds on that legacy, focusing on a behavior that causes some of the most devastating accidents driving under the influence.
Trial Timing and Objectives
The trial of the Heads-Up AI camera is set to run throughout December, coinciding with national drink-driving awareness campaigns during the holiday season. Police hope the combination of this advanced technology and increased enforcement will deter impaired drivers and ultimately save lives.
The Future of Road Safety
As AI continues to revolutionize various sectors, its role in road safety appears increasingly significant. The Heads-Up system represents a step forward in using technology to preemptively address risks rather than merely reacting to incidents. If successful, this trial could pave the way for broader implementation across the UK and beyond.
“This technology isn’t about catching people out it’s about saving lives,” said Mr. Collins. “Our mission is to identify impairment before it leads to tragedy.”
With impaired driving contributing to countless preventable deaths each year, initiatives like this trial in Devon and Cornwall may mark a transformative moment in road safety, bringing communities closer to the goal of zero fatalities.
Comments